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Answer for: Company Logos and Brands
#3 BP
http://www.bp.com
Hate the company, love the logo.
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Gotta agree. I was driving with a daughter and she exclaims: "Daddy! Look at that pretty flower!" and I think what? where? It was the BP sign.
well you better like it; they put alot of money into rebranding themselves as "green"; they used to be British Petroleum. I just watched a youtube documentary about it, but now i can't seem to find it.... anyways, here's a blurb from some article
"In late July 2000 BP launched a massive $200 million public relations and advertising campaign, introducing the company with a new slogan - 'Beyond Petroleum' - and a green and yellow sun as its logo. The campaign was handled by Ogilvy & Mather Worldwide, one of the major advertising companies that also owns a slew of PR companies. Around the world the company took out full-page colour advertisements in major magazines."
Wonder how you rebrand when you need to cover for keeping several murderous paramilities in operation throughout S. America?
I think you love the logo because it is GREEN and it represents the SUN and it looks like a SUNFLOWER. All of those capitalized are truly a beautiful, and way to sell you sh*t.