Answer for: Best Viral Marketing Campaign
#2 Dove 'Real Beauty' Campaign
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http://www.youtube.com/watch?v=fz5IRdFIpvA
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Thank you for posting this!
I have seen this clip before, but the "Dove" spots at the end had been removed. I didn't even realize it was marketing; the sign of a truly succesful viral campaign.
They should get extra points for being "good" not only from a marketing standpoint, but from a moral, sociopolitical standpoint as well.