Answer for: Best Viral Marketing Campaign

#2 Dove 'Real Beauty' Campaign  

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Avatar Image  by Hadrian 1 year ago     |    Comments 1 Comment

http://www.youtube.com/watch?v=fz5IRdFIpvA

 

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rootneg2 1 year ago

Thank you for posting this!

I have seen this clip before, but the "Dove" spots at the end had been removed. I didn't even realize it was marketing; the sign of a truly succesful viral campaign.

They should get extra points for being "good" not only from a marketing standpoint, but from a moral, sociopolitical standpoint as well.

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Total votes: 6

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