Answer for: Best Viral Marketing Campaign

#2 Dove 'Real Beauty' Campaign  

 
Avatar Image  by Hadrian Member (Level 6): 5,213 points  2 years ago          Comments 1 Comment
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http://www.youtube.com/watch?v=fz5IRdFIpvA

 

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rootneg2 Member (Level 5): 4,781 points   2 years ago

Thank you for posting this!

I have seen this clip before, but the "Dove" spots at the end had been removed. I didn't even realize it was marketing; the sign of a truly succesful viral campaign.

They should get extra points for being "good" not only from a marketing standpoint, but from a moral, sociopolitical standpoint as well.

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