Swoosh Logos: The Best, The Worst, The Cliche.

Swoosh logos were all the rage in the late 90's. Yet, unlike many of the fads and styles of the 90's, the swoosh logos have not disappeared. In fact, due to the ease with which they are produced, they threaten to make a comeback. This Grupthink topic is an effort to document the tragic unoriginality that many swoosh logos exhibit, and perhaps honor the better specimens.

With your help, we will have the most comprehensive, well-documentd swoosh logo collection in existence! Help me collect, record, and preserve the logos here, before they go extinct! (let us hope they go extinct...)

Tags: branding, cliche, logos, marketing, swoosh, swoosh logos


 
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1.  

Nike - the absolute classic

Leader! Most 1st Place Votes
If you dont' think of Nike when you hear "Swoosh", you missed out on the last two decades

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44  votes
2.  

RC Cola

(No description provided)

Comments 1 Comment

 
7  votes
3.  

Internet Explorer 7

The IE7 logo. I've always liked the translucent "e" because it reminds me of a blue menthol cough drop. Don't ask me why I like me... [show more]

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6  votes
4.  

ESPN

I think they are phasing this one out, but I'm not sure.

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5  votes
5.  

Epcot

This one isn't too bad, but it's a swoosh, nonetheless.

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4  votes
6.  

Hyatt

Swoosh!

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4  votes
7.  

Firefox

Does the fox swooshed around the globe count?

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3  votes
8.  

AAA

Three A's and two swooshes.

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3  votes
9.  

Song Airlines

(No description provided)

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2  votes
10.  

Midas

(No description provided)

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1  votes
11.  

First Choice Cleaning Co.

When I brought up changing our company logo back in '06, I was asked why I didn't think the current one wasn't terribly original a... [show more]

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1  votes
12.  

Friends of the Earth

One of my favourites! :-)... [show more]

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1  votes
13.  

Quixtar/Amway - a twofer!

An X-cross swoosh *and* a more conventional swoosh from this forward-leaning outfit.

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1  votes
14.  

Interhost

(No description provided)

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1  votes
15.  

Ferca

(No description provided)

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1  votes
16.  

Enfinite Media

(No description provided)

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1  votes
17.  

Mistral Internet

(No description provided)

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1  votes
18.  

CWCS

(No description provided)

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1  votes
19.  

NoTraffic

(No description provided)

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1  votes
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Topic History

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MarkInOhio added an answer: "Quixtar/Amway - a twofer!"  (11 months ago)

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JaChelli JaChelli: 12,020 points   3 years ago

So are we voting on the Worst ones or the Best ones? I'm a little confused.

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myollnir myollnir: 2,935 points   3 years ago

I don't think it matters. It's more of a collection of swooshes than anything so just vote for whatever you like and get a point :P

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Topic Details

This topic was started by Steven Administrator: 15,618 points on May 5th, 2006. 61 grupies have voted on one or more of the 19 answers.

Tags: branding, cliche, logos, marketing, swoosh, swoosh logos

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